This month, James Paterson will look at how the expectations of internet users are shifting in light of the spread of VRM-type concepts. There'll inevitably be a little bit of Facebook (even Twitter) bashing and a consideration of how sites may be developed and interfaces designed in the future.

James is co-founder of Plebble.com (http://www.plebble.com), a people-powered customer-service comparison site. He is a regular attendee of the VRM Hub and has a general interest in the information-sharing power of the web to effect great social change.

Instructions for arrival: (Important - please read!)

Their building is immediately at the south end of Blackfriars Bridge on the Tate Modern side of the road. If you get lost, call Nick's phone (020 7890 9034 or 07958 516967) or call me at 07876757129.

Once you enter the building, please report to security in reception directly in front of you. They need a list of people coming beforehand, so please do sign up as soon as you can so we can provide them with the number of attendees.

It is a long way to the boardroom so would those who aim to make it for 6pm congregate in the lobby. We'll then take everyone to the meeting room. If you are going to be later, please let us know and somebody will pick you up. Being late without notification makes it unfair for the person waiting downstairs until everyone gets there and missing the discussion upstairs. With a bit of consideration this can be easily avoided. Best thing is to text me or someone at the meeting you know to let us know when you get there and somebody will come and escort you to the room.